The un-social network: Is it time for your business to pin its hopes on Pinterest?

When asking about the most popular platforms Australian business owners use when marketing their brand in social media, Facebook, Twitter and Instagram are the more popular answers you’ll hear. However, one platform that every small and medium-sized business should consider is Pinterest.

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Pinterest Marketing

According to studies, Pinterest pins are about a hundred times more spreadable than a tweet, while retweet average only hits about 14%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

Another study reveals that over the last year, there is a 27% increase in Pinterest accounts of Fortune 500 companies. Therefore, this should be a good indication that small Australian businesses should be joining the 70 million total Pinterest users.

Pinterest is visual, which is why it is an awesome platform for users who love food, places, clothing, pets, interior design, etc. Meanwhile, the real strength of Pinterest is the integrated features of their business accounts. Today, there are over 500,000 Pinterest for Business account holders. They take advantage of the marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Pinterest for Business is different from a regular Pinterest personal account. Whether you already have a personal account already, or haven’t set up at all, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency.

In Pinterest, your pins are important so you need to execute them right in order for them to become engaging. Experts describe this social networking site as a visual search engine so you want to make your content searchable just like when you’re right blog articles or posting something about your business in any other social networking site.

According to an article published by Smart Company Australia, Australian businesses have been relatively slow to take up Pinterest. Is today the right time for your business to start “pinning”?

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