SEO is the acronym used to refer to Search Engine Optimization. It is an approach utilized to boost up websites’ visibility and ranking in the search engine result pages (SERP). At first, you might find this aspect very much inclined to the techie side, but in the long run, you will realize that there is more basic to this subject— article writing.
Websites need content in order to gain visibility and high traffic. Although creating SEO-optimized content is way easier said than done, creation entails a sound understanding on the basic of article writing. If you are yet to be an effective writer or already an efficient writer, but want to boost up your writing gauge, then read this page! For quality done for you SEO services visit perthseocompany.net/seo-perth/.
Write a Good Article for a Reason
For every article that is written, it is bound by a purpose. Whether you want to influence or to inform, the bottom line should benefit the viewers. In view of this, the article has to be written in a manner that is well-constructed and useful. If you are in Perth (Western Australia) you can use Perth search engine optimisation services to get all of this done for you and achieve top Google rankings.
In writing a good article, it must abide to the basics of English. You should observe grammatical rules, proper usage of words, and of course, the spontaneous flow of thoughts. In this manner, your article can be easily understood by your readers.
As you write in excellent English, your article should serve its purpose. If you want to inform, then make the article as reliable as possible. You can do this by undergoing research and incorporating your searches in your write-up. More importantly, avoid including irrelevant subjects or sentences that are full of fluff.
Do not make the Article Plain and Ordinary
People do not like reading articles that are plain and boring. If your article consists of long paragraphs, you can just create subheadings or a part II or III of it. In this manner, reading will not be dull.
Keyword Placement and Density
The keywords are important elements in writing an article for a website. As a matter of fact, these are the phrases or words that people often key in in the search box. As these terms are included in the metadata of the page, the keywords are registered and evaluated by the “spiders”. Afterwards, these spiders analyze the content for quality.
As mentioned earlier, keywords are important to an SEO-optimized article. This does not mean that you have to stuff your masterpiece with a lot of key phrases, because it will only distort the flow of your thoughts. In view of this, place the keywords on its proper places such as in the first and last part of the article. More importantly, keyword density should not go beyond 3%. Otherwise, your site will be pulled down to the bottom SERP.
Whether you are writing for your own website or to other party, a good article should meet the criteria of the search engine’s algorithm and as well as the readers’ expectations. When both needs are met, then you are just halfway in reaching your goals in the world of SEO.
February 10th, 2015 in
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What is digital marketing? Digital marketing is a modern approach that covers all the marketing strategies and techniques through the internet platform. For some, this marketing approach is defined as an umbrella for all marketing activities for products or services that follow various online platforms.
Thanks to the gradual improvement in technology and innovation, various business organisations are implementing digital approach towards their marketing activities. In a simple way, digital marketing is also termed as the promotional approach for various products or services via the internet or electronic media. Therefore, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.
Becoming a successful internet marketer is now easier nowadays if you know how this approach works. With the gradual increase of popularity in social media and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24hours a day, 7days a week. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image.
Due to the effectiveness and output of this type of marketing, becoming a digital marketing specialist has been a popular career – so many businesses need an online marketing expert to help them out in promoting their product, service, or brand.
Today, there are a lot of online marketplaces that you can use that can help double your sales. However, you might want to take advantage of Facebook’s power to connect to people from all walks of life since it holds the title for the most visited website and downloaded app in most countries, if not all.
Are you planning to market your brand on Facebook? If you are, the first thing that you need to work on is to identify your target market based on locations, ages, and interests. Next is to create a Facebook page for your business. You can request for a web address to make your page discoverable by keywords.
Once you’ve created a Facebook page, the next step is to upload engaging pictures or videos with awesome captions. Entice your audience with eye-catching photos like they can speak and market themselves for you. You may write the product info on the caption or include a link to your website wherein they can read the full details, like what most advertisers do.
Other than Facebook photos and videos, you can also share a video from YouTube. This social marketing strategy has proven to be effective in getting high engagement rates. Keep in mind that poorly edited photos might not likely to get interactions such as likes, comments, and shares, which limit your posts to their reach capacities.
SEO has become a critical factor for maintaining an online persona. And it’s evolution continues. As always, businesses will change the way they market products and services and will need to improve the way their search engine optimisation is ranked as everything from visual searching to changes in Panda impacts SEO. SEO will continue to drive traffic and visibility. It will boost brands and help solidify credibility. The SEO process will organically align customer and business goals, taking into account factors like mobile optimisation.
If you want to stay a step ahead in the SEO game, you have to be prepared for its evolution. Here are some trends and developments you may want to take into account as the business and SEO worlds move forward.
Not surprisingly, social media is going to be prominent in the way we market ourselves. LinkedIn, Twitter, Facebook and other social platforms are expected to grow on the SERPs. Impactbond.com reports over three-quarter of marketers are successfully using social media to boost their SEO.
Given the choice, users will always play a video before reading text. A well-executed video is engaging and entertaining, and provides compelling information. Videos improve ranking on the SERPs and Google is paying special attention to blended searches.
Everyone’s still developing their mobile optimisation On-the-go access has become the norm a lot faster than the business world imagined. Thanks to incredibly rapid tech, the reliance on personal devices has exploded and anyone that’s not taking this into consideration is already six steps behind.
As you move forward, your content has to be voice search capable. Everyone is speaking into their devices. The use of long-tail keywords will grow as the populace reaches for their devices with the intent to speak instead of type. Drivers and multi-taskers have the support of Google, Apple and Microsoft, all of whom are proactively pursuing voice-responsive platforms like Siri.
Aggregation is gradually taking its place in marketing. Busy users are looking for content that provides all relevant topic information in a single place. They no longer want to find, collate, consolidate, amass, share and present pockets of information from related sources. They want curated content that at least provides authoritative resources and links.
Social media, videos, aggregation, voice searching and mobility: with these platforms on your agenda, you’re ready to maximise your SEO in 2016.
February 18th, 2016 in
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Many businesses have been using direct mailer advertisements to promote their product or service to their target customers. But how much does it cost them? How often do you think that that those paper mailers are looked at and tossed in the garbage, lost in a junk drawer, or simply used to kill a flying insect? Because of this, many smart entrepreneurs already realised that spending their advertising budget to mailer advertisement is not a good idea.
Email Marketing Fundamentals
If the traditional mail marketing no longer works nowadays, then you should considering email marketing. If you want to save money for your business and prevent waste in your company, email marketing is your smartest choice.
Email marketing maximises your advertising budget without sacrificing quality and coverage of customers. With each new marketing strategy email is an effective way to disperse your company’s message to the largest number of potential customers. Obviously, email can target extremely specialised groups of potential customers without the worry of waste and the high cost of traditional direct mail.
Email marketing has the ability to pinpoint a particular type of customer for a particular type of service or product hence your company can benefit a lot from it. With the right strategies and timing, email marketing can truly bring success to your company.