SEO Article Writing

The Basics in Writing an SEO Article

SEO is the acronym used to refer to Search Engine Optimization. It is an approach utilized to boost up websites’ visibility and ranking in the search engine result pages (SERP). At first, you might find this aspect very much inclined to the techie side, but in the long run, you will realize that there is more basic to this subject— article writing.
Websites need content in order to gain visibility and high traffic. Although creating SEO-optimized content is way easier said than done, creation entails a sound understanding on the basic of article writing. If you are yet to be an effective writer or already an efficient writer, but want to boost up your writing gauge, then read this page! For quality done for you SEO services visit

Write a Good Article for a Reason
For every article that is written, it is bound by a purpose. Whether you want to influence or to inform, the bottom line should benefit the viewers. In view of this, the article has to be written in a manner that is well-constructed and useful. If you are in Perth (Western Australia) you can use Perth search engine optimisation services to get all of this done for you and achieve top Google rankings.
In writing a good article, it must abide to the basics of English. You should observe grammatical rules, proper usage of words, and of course, the spontaneous flow of thoughts. In this manner, your article can be easily understood by your readers.

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As you write in excellent English, your article should serve its purpose. If you want to inform, then make the article as reliable as possible. You can do this by undergoing research and incorporating your searches in your write-up. More importantly, avoid including irrelevant subjects or sentences that are full of fluff.
Do not make the Article Plain and Ordinary
People do not like reading articles that are plain and boring. If your article consists of long paragraphs, you can just create subheadings or a part II or III of it. In this manner, reading will not be dull.

Keyword Placement and Density
The keywords are important elements in writing an article for a website. As a matter of fact, these are the phrases or words that people often key in in the search box. As these terms are included in the metadata of the page, the keywords are registered and evaluated by the “spiders”. Afterwards, these spiders analyze the content for quality.
As mentioned earlier, keywords are important to an SEO-optimized article. This does not mean that you have to stuff your masterpiece with a lot of key phrases, because it will only distort the flow of your thoughts. In view of this, place the keywords on its proper places such as in the first and last part of the article. More importantly, keyword density should not go beyond 3%. Otherwise, your site will be pulled down to the bottom SERP.

The Wrap
Whether you are writing for your own website or to other party, a good article should meet the criteria of the search engine’s algorithm and as well as the readers’ expectations. When both needs are met, then you are just halfway in reaching your goals in the world of SEO.

The un-social network: Is it time for your business to pin its hopes on Pinterest?

When asking about the most popular platforms Australian business owners use when marketing their brand in social media, Facebook, Twitter and Instagram are the more popular answers you’ll hear. However, one platform that every small and medium-sized business should consider is Pinterest.

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Pinterest Marketing

According to studies, Pinterest pins are about a hundred times more spreadable than a tweet, while retweet average only hits about 14%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

Another study reveals that over the last year, there is a 27% increase in Pinterest accounts of Fortune 500 companies. Therefore, this should be a good indication that small Australian businesses should be joining the 70 million total Pinterest users.

Pinterest is visual, which is why it is an awesome platform for users who love food, places, clothing, pets, interior design, etc. Meanwhile, the real strength of Pinterest is the integrated features of their business accounts. Today, there are over 500,000 Pinterest for Business account holders. They take advantage of the marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Pinterest for Business is different from a regular Pinterest personal account. Whether you already have a personal account already, or haven’t set up at all, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency.

In Pinterest, your pins are important so you need to execute them right in order for them to become engaging. Experts describe this social networking site as a visual search engine so you want to make your content searchable just like when you’re right blog articles or posting something about your business in any other social networking site.

According to an article published by Smart Company Australia, Australian businesses have been relatively slow to take up Pinterest. Is today the right time for your business to start “pinning”?

Read the full article here:

How to write LinkedIn recommendations that will make your coworkers love you and could even boost your own career

Over the past decade, social networking such as Facebook has become a powerful force in the business and professional world. And with that being said, LinkedIn has grown and become the world’s largest social networking site that is designed exclusively for professionals. With new members joining nearly every second on the day, it is a rapidly expanding network where professionals can connect with others.

LinkedIn is an amazing tool in connecting people with their colleagues, and it also connects them with recruiters from both large and small businesses. As a result, LinkedIn is an ideal choice for job hunters and those who are looking to expand their own business in Perth, Western Australia.

The ability to leave recommendations for other users is one of LinkedIn’s most powerful features. What are these recommendations? These recommendations are from other LinkedIn members. They can serve as the references on a job application. Members can request recommendations as well as leave recommendations for members in their professional network. Recommendations are easily accessible and serve as excellent networking tools because they show up in the member’s user profile.

When writing a recommendation, the process requires several steps from both parties. This is done to ensure that both people approve of the recommendation prior to it being displayed on a user’s profile. The process is very straight forward. Moreover, this ensures that both parties are satisfied with the recommendation before it appears on a user’s profile.

At some point, your co-worker may ask for a recommendation. When this happens, you will be sent a request. Once you’ve received the request, you can either submit a recommendation or chooses not to. If a recommendation is submitted, your co-worker receives notification and can choose accept or hide the recommendation. He or she may also request revisions.

Writing a recommendation for a co-worker is a challenge. To learn how to properly write one, read this article:

Want to become a high-impact digital marketer?


What is digital marketing? Digital marketing is a modern approach that covers all the marketing strategies and techniques through the internet platform. For some, this marketing approach is defined as an umbrella for all marketing activities for products or services that follow various online platforms.

Thanks to the gradual improvement in technology and innovation, various business organisations in Perth are implementing digital approach towards their marketing activities. In a simple way, digital marketing is also termed as the promotional approach for various products or services via the internet or electronic media. Therefore, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.

Becoming a successful internet marketer is now easier nowadays if you know how this approach works. With the gradual increase of popularity in social media such as Facebook and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24hours a day, 7days a week. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image.

Due to the effectiveness and output of this type of marketing, becoming a digital marketing specialist has been a popular career – so many businesses need an online marketing expert to help them out in promoting their product, service, or brand.

Do you want to become a successful digital marketing? You should read this article from Marketing Land:

A Look Into the Hot Facebook Marketing Trends of 2016

Today, there are a lot of online marketplaces that you can use that can help double your sales. With the help of SEO and other digital marketing strategies, making sales has never been easier. However, you might want to take advantage of Facebook’s power to connect to people from all walks of life since it holds the title for the most visited website and downloaded app in most countries, if not all.

Are you planning to market your brand on Facebook? If you are, the first thing that you need to work on is to identify your target market based on locations, ages, and interests. Next is to create a Facebook page for your business. You can request for a web address to make your page discoverable by keywords.

Once you’ve created a Facebook page, the next step is to upload engaging pictures or videos with awesome captions. Entice your audience with eye-catching photos like they can speak and market themselves for you. You may write the product info on the caption or include a link to your website wherein they can read the full details, like what most advertisers do.

Other than Facebook photos and videos, you can also share a video from YouTube. This social marketing strategy has proven to be effective in getting high engagement rates. Keep in mind that poorly edited photos might not likely to get interactions such as likes, comments, and shares, which limit your posts to their reach capacities.

For more on Facebook marketing tips for 2016, read this article:

Content Marketing – The New SEO For 2016

Perth SEOSEO has become a critical factor for maintaining an online persona. And it’s evolution continues. As always, businesses in Perth WA will change the way they market products and services and will need to improve the way their search engine optimisation is ranked as everything from visual searching to changes in Panda impacts SEO. SEO will continue to drive traffic and visibility. It will boost brands and help solidify credibility. The SEO process will organically align customer and business goals, taking into account factors like mobile optimisation.

If you want to stay a step ahead in the SEO game, you have to be prepared for its evolution. Here are some trends and developments you may want to take into account as the business and SEO worlds move forward.

  1. Not surprisingly, social media is going to be prominent in the way we market ourselves. LinkedIn, Twitter, Facebook and other social platforms are expected to grow on the SERPs. reports over three-quarter of marketers are successfully using social media to boost their SEO.
  2. Given the choice, users will always play a video before reading text. A well-executed video is engaging and entertaining, and provides compelling information. Videos improve ranking on the SERPs and Google is paying special attention to blended searches.
  3. Everyone’s still developing their mobile optimisation On-the-go access has become the norm a lot faster than the business world imagined. Thanks to incredibly rapid tech, the reliance on personal devices has exploded and anyone that’s not taking this into consideration is already six steps behind.
  4. As you move forward, your content has to be voice search capable. Everyone is speaking into their devices. The use of long-tail keywords will grow as the populace reaches for their devices with the intent to speak instead of type. Drivers and multi-taskers have the support of Google, Apple and Microsoft, all of whom are proactively pursuing voice-responsive platforms like Siri.
  5. Aggregation is gradually taking its place in digital marketing. Busy users are looking for content that provides all relevant topic information in a single place. They no longer want to find, collate, consolidate, amass, share and present pockets of information from related sources. They want curated content that at least provides authoritative resources and links.

Social media, videos, aggregation, voice searching and mobility: with these platforms on your agenda, you’re ready to maximise your SEO in 2016.

Back to Basics: Understanding the Fundamentals of Email Marketing

Many businesses have been using direct mailer advertisements to promote their product or service to their target customers. But how much does it cost them? How often do you think that that those paper mailers are looked at and tossed in the garbage, lost in a junk drawer, or simply used to kill a flying insect? Because of this, many smart Perth entrepreneurs already realised that spending their advertising budget to mailer advertisement is not a good idea.

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Email Marketing Fundamentals

If the traditional mail marketing no longer works nowadays, then you should considering email marketing. If you want to save money for your business and prevent waste in your company, email marketing is your smartest choice.

Email marketing maximises your advertising budget without sacrificing quality and coverage of customers. With each new marketing strategy email is an effective way to disperse your company’s message to the largest number of potential customers. Obviously, email can target extremely specialised groups of potential customers without the worry of waste and the high cost of traditional direct mail.

Email marketing has the ability to pinpoint a particular type of customer for a particular type of service or product hence your company can benefit a lot from it. With the right strategies and timing, email marketing can truly bring success to your company.

Do you want to start using email marketing? Know the right process from Business Know-How. Read the full article here: